Archive for May 2017

how to create facebook account ?

May 30, 2017 0 Comments A+ a-

 Creating a New Account
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    If you have an existing account, you will need to delete it before creating a new one. See Close the Old Account below before proceeding. Otherwise, continue to the next step. 
     
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    Go to the Facebook website. If you have an existing account, make sure you are logged out first.
    • You will see this signup form:
    • Fill it out completely, make sure all the information is accurate, then click the Sign Up button.
    •  
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    Find your friends. Facebook will next ask you to search your various email accounts for friends. You are welcome to do this at this time, or click on Skip this step at the bottom, and continue with the sign-up process. 
     
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    Fill in profile information. Step 2 of the sign-up process is filling out basic profile info: High school, college, and employer. Again, you may choose to fill this out, or skip this step. 
     
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    Plug in your mug. Now's your chance to shine to the world! Upload a photo from your computer, or take a photo with your web cam. However you do it, Facebook will take it. Of course, like the other steps, you can choose to skip this as well. 
     
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    Your new account is ready! Remember—don't forget to like us!

2
Close the Old Account

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    Download your information. Having a copy of all your information—from our profile info to your friend's list and photos—is never a bad thing to have as a backup. To do this:
    • Click the account menu icon (white triangle) at the top right of any Facebook page.
    • Choose Account Settings
    • Click on Download a copy of your Facebook data
    • Click Start My Archive
    • This will take a while, especially if you have a lot of photos and are active on Facebook.

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    2
    Clean out your existing account. When your archive is complete, empty out all fields that aren't required, and delete. For required fields, use names that are clearly fake (Frondheim Dingleschmidt) or hopelessly general (John Smith).
    • If you want to reuse your phone and email information in the new account, change those to something meaningless before you begin the deletion process. Facebook will not let you have multiple accounts with the same information.
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    Create a temporary email account. To delete your primary email account, you must first create a new one—Facebook will verify the email address, so you can't just make one up.
    • Create a new browser tab (Control-T on a PC, Command-T on a Mac).
    • Go to a free email provider, such as Google or Yahoo
    • Create a new account. It can be a normal email account that you might want to use for real at some point, or a temporary one you will use once and trash. One advantage of an alternate email account is that you can use it for all spam-generating sites—you never have to check it, so anything that is in it will always be spam!
    •  
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    4
    Add the new email account to Facebook. In your soon-to-be-defunct Facebook account, go to General Account Settings, edit the email settings, and click on Add another email.
    • Enter your new email address, and your password, and click Save Changes.
    • You will be sent a confirmation email to your new email address. Be sure you accept the new email. You will be returned to Facebook's account settings page, where you can now make the new email the primary.
    • Click the Primary email: button next to the new email address, enter your password, and click Save Changes. This will close the edit window for your email. Re-open it, and you will see your new email address on top, as the primary email. To the right of your old (real) email address, it will say Remove. Click that, and your old email is cleared out.
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    Create your new account. See above, under Creating A New Account, for the steps to accomplish this. 
     
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    Transfer ownership and admin rights. You may be the admin of one or more groups or pages. Before you delete your old account, set up your new account to have admin rights as well.
    • From the left side column of your Facebook timeline, click on the group or page you administer. It will open in the Admin Panel.
    • From the Edit Page menu, select Admin Roles.
    • Add your new account as an administrator.

how i can create a Facebook account

May 30, 2017 0 Comments A+ a-

  1. Go to www.facebook.com/r.php.
  2. Enter your name, email or mobile phone number, password, date of birth and gender.
  3. Click Sign Up.
  4. To finish creating your account, you'll need to confirm your email or mobile phone number.

Customizing Facebook Features for Mobile Devices

May 20, 2017 0 Comments A+ a-

Translating "Log in with Facebook"

For Campaigns serving users who don’t speak English, you can translate the default Log in with Facebook button text. Here's how:
  • Go to the Campaign's Settings.
  • Select the Text menu.
  • Enter the new text.
  • Click Save.
Modifying the CSS for this button is a little tricky since we don’t show this element in the Campaign Builder. However, you can fake it by adding the following markup to a temporary Code Widget at the top of your app, then play with the CSS in the CSS Editor:
Make sure you either delete the widget or set its visibility to Inactive before you install it.
Here is some sample CSS that will fix the Log in with Facebook button to the bottom of the viewport:
.ss_external_gating{
   position: fixed;
   bottom: 0;
   left:0;
   z-index:999;
   width: 100%;
   background: #ccc;
   margin-bottom:0;
}

Disable the Automatic Like Widget

If you already have a Like Button Widget on your Campaign, you can prevent ShortStack from adding another one when the Campaign is accessed from a mobile device. Here's how:
  • Go to the Campaign's Settings.
  • Select the Mobile menu.
  • Check the Disable Mobile Like Button box.
  • Click Save.

Customizing the CSS

You can customize the CSS for mobile browsers by scoping your selectors using body.mobile (scoping is geek-speak for "Put body.mobile in front of any selectors that you want to apply to only mobile browsers").
For example, if you had a background image applied to #wrapper, but wanted it removed for the mobile version, you could enter this Custom CSS:
body.mobile #wrapper{
   background:none;
}

HootSuite Adds Additional Facebook Features to Dashboard to Simplify Demographic Targeting and Team Coordination

May 20, 2017 0 Comments A+ a-

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Nov. 13, 2012) - With nearly 40% of HootSuite’s over 3 million daily messages being sent through Facebook, HootSuite has added a string of new features to enhance the control and monitoring powers. A total of six new or enhanced features, available immediately to HootSuite users, have increased the demographic targeting and messaging capabilities of team members on Facebook, expanded the available analytics, and have made it possible to search Facebook from within the dashboard, among other functions. HootSuite has quickly become the leading social media management tool for enterprise and is used today by leading brands such as PepsiCo, McDonalds, Virgin and more.
New Features for HootSuite Enterprise Clients:
  • Enhanced Demographic Targeting: Enterprise clients can now target Facebook users by Age, Gender, Interested In, Relationship Status, and Education.
  • Geo-Fencing Profiles: Profile settings to Geo-Fence profiles. Create profiles for team members to limit the target audience of their posts by language and location for enhanced control and targeted messaging.
Additional New Features for all Users:
  • Private Messages: Respond to fan follower private messages sent to Facebook pages, then track them easily. Expand private conversations within HootSuite streams to view the full thread.
  • Facebook Search: Users can now search Facebook from the HootSuite dashboard.
  • Facebook Stream real-time Likes and comments: Real-time monitoring of Likes and comments within the HootSuite dashboard.
  • Event Streams: Create a stream of group events on HootSuite.
“With features like Demographic Targeting and Geo-Fencing, more companies than ever will be able to prioritize social on their home turf. These functions are an extension of our effort to make HootSuite a truly international service offering,” says Ryan Holmes, CEO of HootSuite. “We take pride in listening to the requests of our clients and these Facebook features are a prime example of the fruit of that labour.”


Argentina’s Avatar Agency, which controls the South American Facebook accounts of Audi, ESPN, Coca-Cola and a number of other select clients, has been using HootSuite’s new Demographic Targeting and Geo-Fencing features to great success.
“With over 50 team members and 9 different teams managing around 65 social profiles, we need to be able to control how each of our community managers are posting to our clients’ Facebook pages,” says Nadia Idiart, Community Manager Team Leader of the Avatar Agency. “HootSuite’s new Geo-Fencing function meets those needs perfectly, allowing us to coordinate our Facebook posts for specific countries and languages throughout South America. Plus, the Demographic Targeting functions ensure that these posts are reaching the client base we want.”
HootSuite had also added five new Facebook Analytics Modules. These modules allow Pro users and Enterprise clients to track their reach and see who is talking about them by region and by demographic. It also allows users to compare public pages by tracking Likes and those “talking about” them and then comparing these figures to companies of their choice.
HootSuite’s advanced Facebook functionality makes utilizing the leading social media network a simple process for any team members. Customizing, uploading, searching, and measuring on Facebook just got a massive upgrade from HootSuite.
 
About HootSuite
HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.

New Facebook Features and Why They Matter

May 20, 2017 0 Comments A+ a-

 

F8
Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team announce Facebook’s latest features and overall strategic focus. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. The gargantuan social network is about to hit 2 billion monthly users with hundreds of thousands of developers actively creating applications for it. While numerous topics were covered at F8 over the course of two days (videos available here),  here are a few key highlights from my own notes.

Augmented Reality Using Your Existing Phone Camera



While augmented reality itself is not a new concept, by Facebook doubling down on it, it’s about to hit the mainstream. In large part driven by the popularity of SnapChat filters, the Facebook AI team has come up with a similar camera filter concept, only better, thanks to much smarter AI.  To see it in preliminary action, just click on the camera icon within Facebook and select the magic wand.  Before you simply dismiss this as another frivolous time waster, consider the fact that in order to layer a digital effect atop your smiling face, for instance, Facebook must identify exactly where your smiling face is within a camera’s field of vision at any given time, and that requires a deep neural network. The technology behind this and the potential use-cases down the road are where things can get really interesting. Basically by building neural networks to track people’s movements and read the geometry and context of a scene through your camera lens, effects will be able to move in tandem with the real world.
Basic Use-Cases:
  • You leave an augmented reality sticky note on the menu of a restaurant you’re at, letting your friends know which menu item is the best or which one’s the worst when they hold their camera up to it.
  • You visualize that IKEA couch you liked online in the exact spot in your living room where you want it (including rotation, colour selection, etc.) by pointing your camera at the empty space in your living room and seeing an AR version of it appear.

Socializing Virtual Reality with Facebook Spaces VR


Virtual reality in its modern form (i.e. Oculus era) has been around for a few years now.  While some of the uses are pretty incredible, it suffers from a major drawback in that  it can often feel quite anti-social/isolating. Anyone that has ever put on a modern VR headset and spent more than 15 minutes in there can surely attest to that, I know I can. Along comes Facebook Spaces VR to the rescue.  Essentially, I like to think of it as a “Second Life meets VR meets Facebook Social Graph which then meets AR”. At present time it is only available on the Oculus Rift platform, which is a major drawback. If, however, Facebook makes this much more open, then the possibilities are endless. For now, you and your friends will need to settle for a cartoonish avatar, but eventually that too will improve.
Basic Use-Cases:
  • You’re planning a kayak trip to a remote part of the Amazon River with your best friend (who lives abroad). As part of your trip planning you decide to meet at a precise GPS location hovering 100 feet above the Amazon River in Google Earth VR to plan out your course. You are both able to see each other (as avatars), draw augmented content, and/or control your arm movements in case you want to point at something while in the virtual space.
  • Instead of video-skyping, you decide to meet your cousin (who lives out of town)  in a VR environment of your choosing (e.g. beer on a beach patio).

Smarter Bots and the Launch of Messenger 2.0



Due primarily to privacy laws and various regulatory obstacles, the big instant messaging platforms such as WeChat have been slow to become true all-in-one service providers here in North America (e.g. payment capability, brand interaction thanks to an open API for businesses, etc.) . This is clearly where Facebook would like to go with Messenger 2.0 (keep in mind it also owns the other major global player, WhatsApp). Among the biggest changes you will see in its newest iteration is the evolution of chatbots created by various organizations (currently 100K developers working on them). Essentially we are in the midst of a “bot” rush, just like the “app” rush of 2007-2008.

There have already been over 2B interactions between people and businesses (via their chatbots) on FB Messenger this year. As people get used to interacting on a messenger with their friends and family, the natural extension is interacting with a brand. For digital natives, this is much more natural than going to a brand’s website to find information or even their social media account to ask a question. Why not ask a bot programmed by the brand? An instant response is guaranteed 24-7. Of course, a certain triage is necessary where if the bot deems the question too complex it is passed on to a human. However think of the efficiencies that can/will be gained as these pick-up in popularity. Want to meet some bots? Hit the new “Discover” tab.
Basic Use-Cases
  • You add the Nike bot as a friend on FB Messenger| You ask it it to show you  images of its latest Nike spring collection of 4mm drop running shoes | You choose the ones you like | The bot asks you if you would like to purchase them or see more information | You tell it that you would like to purchase them in a Size 12 | The bot asks you if your address is still X and your credit card number still ends in X (you had linked your payment account in Messenger prior to this interaction). | You say yes | The bot says they will be delivered within 24 hrs. | The bot has learned from this interaction and will remember you the next time you chat with it.
  • It’s 3am and your cable stopped working for no reason | You add the Rogers (CDN cable company) bot as a friend on FB Messenger | You ask it to reset the signal going to your cable box on the cable provider’s end | The bot say OK hold on (as it resets the signal) | You say thanks as your cable starts working again.

13 Coolest (and Creepiest) New Facebook Features

May 20, 2017 0 Comments A+ a-

5 New Facebook Features and How Marketers Should Use Them

May 20, 2017 0 Comments A+ a-

Are you taking advantage of the most recent Facebook features?
Want to know how to improve your Facebook marketing?
Staying on top of the latest Facebook updates will help your business get better results.
Here are five ways to incorporate recently revealed Facebook features into your marketing.
how to use 5 new facebook features
Discover how marketers should use 5 new Facebook features.


#1: Craft Multi-Product Ads

Traditional Facebook ads include an image, a headline, post text, a description and a display URL. Each ad has a unique landing page.
facebook ad example
Basic Facebook ads have an image, a headline, post text, a description and a display URL.
Facebook now offers the ability to create multi-product (also known as carousel) ads, which allow you to rotate several products in one ad. Each product has its own title, image and landing page. All products share the same text and social (like, comment and share) buttons.
facebook multiproduct ad example
Multi-product or carousel ads share text and social buttons, but each image has its own title and landing page. It’s an excellent way to test which gets the best response.
Set up these Facebook ads only using the API or Facebook’s Power Editor. While you’re able to add two or more images to the multi-product ads, the best practice is to test to find out what number of displayed products maximizes your conversion rate.
Here’s how the Ad tab of your editor looks while you’re creating a multi-product ad:
create facebook multiproduct ad
Create multi-product ads in Power Editor.
There are a few things to keep in mind when creating a multi-product ad. First of all, keep the headline and description text short so they’ll fit the screen. For best results, limit your headline to 25 characters and your link description to 30. As per other ads on Facebook, you can’t have more than 20% text in the image. You can measure the ratio using the Facebook Grid Tool.
Remember, multi-product ads work on a square dimension of 600 x 600 pixels (both for desktop and mobile ads), so don’t use large, wide images. Multi-product ads only run on the news feed and are not allowed in the right column of Facebook.

#2: Add Featured Videos

Facebook is making a big push for video content. It hit 1 billion video views per day in September.
One of Facebook’s latest updates is encouraging pages to upload a featured video and show it prominently to people when they visit your Video tab.
facebook featured video
Facebook encourages pages to post videos directly to the platform.
It’s easy to set up a featured video. Simply click Videos in the tab below your page’s cover photo. Note: Your videos might be in the More section. Upload videos if you haven’t already done so. Then, click Add Featured Video.
add facebook featured video
Select a video to be featured on your Facebook page.
Featured videos effectively bring attention to your page.

#3: Create Video Playlists

Facebook has also created video playlists, which should engage users to watch and share more content.
Setting up your video playlist is easy. Just click Videos in the tab below your page’s cover photo (which you may find in the More section). Then select Create Playlist.
create facebook video playlist
Create a video playlist for your content.
Now, add a title and description and click Next.
create facebook video playlist title and description
Add a title and description for your playlist.
Select the videos you want to add to your playlist and click Next.
Now, click and drag videos to order them and select Create Playlist.
Your video tab will now display one section with your playlists and one section for all videos. This is an excellent way to group and share themed or topical video content.

#4: Customize Advanced Remarketing Features

While custom audiences have been around for a while, Facebook recently rolled out advanced features that allow you to customize remarketing audiences even more.
In addition to people visiting any or specific pages of your site, Facebook added two preset options. These are designed to make it easy to create lists that exclude conversion pages or to try to bring people back into the funnel after their first visit.
One of Facebook’s preset options is for “people visiting specific web pages but not others.”
custom audience preset option
One of Facebook’s new custom audience presets is aimed at people visiting specific web pages but not others.
The other preset is for “people who haven’t visited in a certain amount of time.”
custom audience preset option
Facebook’s other new preset for custom audiences is for people who haven’t visited in a certain amount of time.
There are some best practices you can incorporate to take advantage of these advanced segmentations. Create promotions to attract people who visited your site but did not yet buy. Also, give visitors information that supplements what they already know; added value may help conversions.
Finally, set up list sizes that make sense for your business. For example, if your business has clients who make fast decisions, even 30 days may be too long. However, if your clients take part in a lengthy decision-making process, you can increase the list size to up 180 days, and keep your business in the front of their minds.

#5: Explore Dynamic Product Ads

Facebook is rolling out dynamic product ads for advertising accounts. This feature, currently available only using the API, enables you to promote relevant products from your entire catalog on any device.
This ad type is going to show items to Facebook users based on what products they have seen on your website or mobile app.
This approach is similar to a remarketing campaign, but with a couple of add-ons. Facebook will show additional products that might be of interest to the user. Plus, you will be able to use lookalike audiences to expand your reach. This means that you can have Facebook match people who are interested in a product with other Facebook users with similar profiles, since they could potentially be interested in products from your catalog.
Finally, dynamic product ad campaigns will be automated, so there will be no need to manually create ads for your products.
dynammic facebook ad example
If you don’t have access to Facebook dynamic product ads yet, don’t worry. You’ll get to use them soon.
Even though Facebook dynamic product ads are available only to selected partners, Facebook announced they will be available via the Power Editor very soon.
Conclusion
Test all of the newly available Facebook features to find out what works best for you and your business.

15 Key Features of Facebook’s Timeline Layout for Pages

May 20, 2017 0 Comments A+ a-

Here are some of the key features of Facebook’s Page layout for businesses:
Facebook Timeline Features

1. Cover Photo

This is the first thing people will see when they visit your page.  The photo (851 x 315 pixels) can be changed as often as you’d like, and is a great way to provide some branding to your page and express some creativity while showcasing your company and its products & services.

2. Profile Photo

Your profile photo (180 x 180 pixels) represents your page on other parts of Facebook, in ads, sponsored stories, and the news feed.  This will typically be a company logo and should scale well from 180 x 180 pixels to 32 x 32 pixels.

3. Page Title, Likes & People Talking About This

View your most important stats such as the number of Likes, People Talking About This, and Check-ins at a glance.

4. About

The About information has been revamped and provides a brief overview with a link to detailed information, as well as your hours of operation, phone number, address, services, and price range of products and services.

5. Photos & Apps

Your photos and three custom apps now appear at the top of the page (the remaining apps can be viewed by clicking on the arrow to the right of the 3 app boxes).  The app images can be customized under “Manage” in “Edit Page” in the admin panel, and the order in which they appear is sortable.

6. Composer

The composer is the best way to reach your audience across Facebook and drive engagement.  It also now includes a Milestone feature (see Feature #10 for more details).

7. Pinned Posts

The most important stories can be “pinned” or anchored to the top of your Page for up to seven days.

8. Larger Stories

Photos, videos, and link stories are now larger, which is meant to help drive engagement.

9. Starred & Hidden Stories

Important stories can be highlighted with the star icon.  Stories that aren’t as engaging or relevant can be hidden or deleted by using the pencil icon.

10. Milestones

Milestones can be set to define your key moments over time.  Examples might include reaching a certain number of fans, winning an award, launching a new product, etc.  Milestone photos are 843 x 403 pixels.

11. Friend Activity

People will see stories about how their friends are interacting with your page throughout your Page’s timeline.

12. Admin Panel

There is now an admin panel at the top of all Pages which offers a snapshot of all Page engagement, including: Notifications, Insights, Messages, new Likes, and Page Tips.

13. Activity Log

An activity log allows you to view all of your stories and posts by year, star, hide or delete stories, and change the dates of your posts.

14. Date Selector

Visitors to your Page will be able to navigate to different dates and sections of your Page timeline easily.

15. Larger App Width (not shown on diagram)

If you have custom tabs, the Page app width can now be adjusted to be “Narrow” (520 px) or “Wide” (810px) in the Developer App under “Edit App”.

Facebook Messenger is basically Slack now

May 20, 2017 0 Comments A+ a-

 
Facebook Messenger just got two new features that might look a little familiar. And no, it's not because Snapchat had them first.
Instead, the company is taking two features straight out of Slack's playbook with the addition emoji-laden reactions and mentions.
SEE ALSO: This guy spent 8 years making an emoji snake, and it was totally worth it
Reactions, which were first spotted in a "small test" earlier in the month, allow you to respond to individual messages within a thread with seven different emoji. Messenger's reactions differ slightly from those seen elsewhere on Facebook.
Included in that group is a "thumbs down" emoji, which is probably the closest we'll ever get to an actual "dislike" button on Facebook. (The social network says the thumbs down represents a "no" reaction.)
Adding a reaction inside a conversation in Messenger works just like reactions in News Feed: hold down on a message to select a response. If you're in a group chat and there are multiple reactions on a single message, they will all appear.
Adding a reaction to a message will also trigger a notification to the person who sent the original message, so get ready for a lot more push notifications if you're using reactions in a group thread with a lot of participants.
Speaking of new push notifications, Facebook is also adding Slack-like @-mentions, so you can "call out" specific people in a chat. When you use mentions in Messenger, the person who you mentioned will get a different type of push notification letting them know (thankfully, Facebook is letting you disable these.)
Like Slack, all you have to do to mention someone is begin a reply with @ and then add their name. Others in the conversation will also be able to see the mention and receive notifications as they normally would in a chat.
In addition to Messenger, Facebook is also bringing the new features to its own Slack competitor, Work Chat, the messaging tool inside Work Place, the social network's business communication tool.
Both mentions and reactions are launching now, with a full rollout expected to be finished in the next couple days, the company says.

6 New Features and Changes to Facebook You Should Know

May 20, 2017 0 Comments A+ a-

Customize What You See in News Feed

The Facebook News Feed can get overwhelming at times, and you often see trivial updates from acquaintances, while missing important posts from people you care about. To avoid this, Facebook has finally introduced News Feed Preferences to prioritize what you see in the news feed. With the new preferences, you can:
  • Prioritize your friends so the important people show up first. Just tap to star your favorites, Facebook will make sure their posts pop up first.
  • Unfollow acquaintances in bulk, so that you still appear as friends without seeing their posts in your timeline. It’s on the best ways to clean up your news feed.
  • Reconnect with people you unfollowed, just in case you made a mistake.
  • Follow brands and pages in bulk.
This option is already available in the iOS app and has rolled out to a few Android users, but will be available across Android and Web in the coming weeks, so be patient if you don’t already see it.

Add a Legacy Contact to Handle Your Account After You Die

best-new-facebook-features-and-changes-legacy-account-in-case-of-death
Advertisement
Once you die, what happens to your Facebook account, with all your messages and photos and data? Much like you’d make a will to give your physical assets to a loved one, Facebook lets you give control of your account to someone.
It’s called a Legacy Contact, and it’s pretty easy to add one. Just choose someone from your Facebook friends, and choose whether you want them to be able to download an archive of all your photos, posts and profile information.
  • Your Legacy Contact will be given the ability to write a post at the top of your timeline, respond to friend requests, and change the profile and cover photos.
  • Your Legacy Contact cannot impersonate you. They can talk on your account, but only as themselves, not as you.
  • You can also choose to not add a Legacy Contact and instead delete your account on your death.
You really should enable this feature right away because if you don’t, the process of getting access to a deceased person’s account is tedious. You don’t want to put your loved ones through that. How To Access A Deceased Relative's Digital Accounts How To Access A Deceased Relative's Digital Accounts While the Internet has already provided for ways to remove your deceased loved one's digital accounts , there is occasionally the need to access them. Sometimes it's for will information - other times it has... 
For a more comprehensive handover of all your digital accounts, one simple trick can protect your online legacy.

Look Through Your FB History with On This Day

best-new-facebook-features-and-changes-on-this-day
At this point, Facebook is pretty much a digital history of your life. Just like sites to find out what happened on this day in history, Facebook now lets you jump back in time to see what was happening in your life on any given day. It’s called On This Day, and it’s pretty neat. 5 Websites To Go Back In Time & Find Out What Happened This Day In History 5 Websites To Go Back In Time & Find Out What Happened This Day In History   
You can check your history any time by visiting Facebook.com/OnThisDay, but you won’t always get a hit. Instead, switch on the notifications for OnThisDay, so that whenever there’s a historical event, it will either show up in your News Feed or Facebook will alert you about that event.
And just like any post, you can share that memory with your friends. Cool, right?

Create a Private, Controlled Scrapbook of Your Child’s Photos

If you’re on Facebook, you can’t escape photos of children posted by proud parents. But parents also want to protect their child’s online persona and make sure all the photos are in one place, and that they have control over who sees them. Facebook’s new Scrapbook is the best way to handle your kid’s pictures.
  • Any adult and their partner can set up a digital scrapbook for their child by going to About > Family and Relationships > Create a Scrapbook.
  • Only the two partners can control the scrapbook, and only the two partners can tag the child in a photo.
  • Choose a tag for your child, like his/her name, or “kiddo”, or whatever. Any photo where either partner uses that tag will automatically be added to the scrapbook.
  • The partners can customize the privacy settings for each photo, and will get a notification if a picture has been set to “Public” or not.
Scrapbook is a great way for parents to take amazing photos for their kids and safely share them, as well as maintain a secure album for the future. You can check out the Scrapbooks FAQ for more information. Top Tips: How To Take Amazing Digital Photos Of Your Kids Top Tips: How To Take Amazing Digital Photos Of Your Kids While owning the right equipment, and knowing how to use that equipment successfully, can help anyone take good quality photographs, more important is the knowledge of how to take a good shot. Some people are... 

Messenger Goes Independent, Gets Video Calls

10 Little-Known Facebook Features

May 20, 2017 0 Comments A+ a-

Facebook is packed with features. There are so many things you can do on Facebook, from adding a life event to your Timeline to planning an event. Chances are you know a lot of the big headliners—Groups! Photos! Friends! But there are a number of features more people should know. Some are really useful; others are just sort of fun or interesting. Hopefully some of these might be interesting or useful to you.

Friendship pages

Friendship pages are basically versions of a Timeline that gets shared between you and your friend. It contains a cover photo and as you scroll back through time, you can see the history of your friendship: photos you were both in, posts you left on each other’s walls, events you both attended, and so on. They are one of the most nostalgic parts of Facebook.
 
To see the friendship page for you and a friend, go to her profile and click the gear icon on top of her cover photo. Select See Friendship from the menu that opens.

Friends lists

Friends lists are a way of making subgroups of your friends. You can then use these lists to see different views of News Feed, and to control your privacy. Facebook even automatically creates certain lists for you such as Acquaintances and Close Friends. You can then edit these lists by adding and removing friends from the lists. Once you have lists set up, you can easily share something only with your close friends, or keep your acquaintances from seeing something that’s a little more private.
Check out your lists from the News Feed menu on the right side of your News Feed. Click on any list to see a view of News Feed just from those friends as well as edit who belongs in a particular list.

Rotate photos

Photo rotation is a very small feature, but you’ll use it often. Sometimes photos that have been taken vertically with your camera get added sideways, causing your friends to need to tilt their heads to the side to view the photo. You can actually fix this any time after you’ve added the photo to Facebook.
When you’re looking at the photo in the photo viewer, click the option link at the bottom of the photo. This brings up a menu of options, and you can select either Rotate Left or Rotate Right.

Reposition photos in Timeline posts

When you post a single photo to Facebook, it gets added to your Timeline. Timeline, however, standardizes the size of the photo displayed — meaning that your photo may wind up getting cropped. If people click on it, they’ll see the whole thing, but if they are just scrolling past they might not. You can actually change which portion of the photo appears in this box.
From your Timeline, click the pencil icon in the upper right corner of the post you want to change. From the menu of options that opens, select Reposition Photo. You will then be able to move the photo either up or down within the frame of the post on your Timeline.

Discover Something New

Facebook’s Graph Search allows you to search for very specific things and learn a lot about your friends. But if you’re not even sure where to begin using it, you can click the Discover Something New link to the right of a search results page to be given a totally random search result for you. You might discover people you went to college with who you aren’t friends with or videos from your friends’ favorite TV shows. It’s just a fun way to explore Facebook and all that your connections have to offer you.

Group Events

If you belong to a group on Facebook, it’s easy to invite that group en masse to an event. Sometimes, people struggle with this when they want to invite a related group of people to something and don’t want to leave anyone out. Little do they know that they already have the list of invitees created. The best part is, it invites all group members, even if you aren’t friends with every member of the group.
To create a group event, go to the group’s page and click the gear icon. Select Create Event from the menu of options that opens. You can then create the event, with the privacy pre-set to be members of that group and members automatically getting invited.

Previews in News Feed

When you’re reading News Feed, you may encounter lots of things you haven’t heard of: friends of friends, places where people are checking in, music people are listening to, and so on. You can actually hover your mouse over any bolded text in News Feed to see a preview of that thing’s Facebook presence.
In other words, when you hover over a person’s name, you see a preview of their Timeline and any friends you have in common. Hover over a musical artist’s name and you’ll see a preview of their Facebook Page and a link to play their music. You get the idea

View As

The View As feature is a privacy tool that lets you check out how your Timeline looks to other people. You can see what is publicly available, as well as entering a specific friend’s name and making sure that they can’t see what you don’t want them to see.
To get to the View As tool, go to your own Timeline, click the gear button on top of your cover photo, and select View As from the menu that opens. You can then click around on your own Timeline as if you are a stranger.

Make Profile Picture

Did you know you can make any photo of yourself into a profile picture? Sometimes the best photos are the ones uploaded by our friends.
To make a photo of you your profile picture, make sure you’ve been tagged in the photo and click the Options link beneath the photo. From the menu that opens, select Make Profile Picture. You’ll be able to crop the photo before it becomes your picture.

Follow and unfollow posts

Whenever you comment on a post, you automatically start to follow that post. Whenever someone else comments, you get notified. But if you want to follow something without commenting you can!
To do so, hover over the post and click the small grey arrow that appears in the upper right corner. Select Follow from the menu that opens. Similarly, if you’re getting inundated with notifications about comments on a post you previously followed, you can unfollow the post. When you open the post menu, you should see an option to Unfollow instead of Follow. You can toggle back and forth between the two options as often as you like.

Bonus for iPhone users: Photo Filters

If you’re using the Facebook App for iPhone and have chosen to sync your iPhone’s camera roll with your Facebook app, you have a number of photo options available to you whenever you add a photo.
Starting from the Facebook app, when you select photos, you can tap to crop, lighting, or choose filters. Filters include things like copper, which tend to make a photo look aged, or black and white.

F8 Update: 10 New Facebook Features Every Marketer Should Know

May 20, 2017 0 Comments A+ a-

F8 2016 is in the history books, and there was certainly no shortage of brilliant new Facebook features and ground-breaking announcements from the social media giant.
In his Keynote, Mark Zuckerberg took us through Facebook’s 10 Year Plan with an emphasis on “developing a family of apps to share anything they want with anyone.” And although many of Facebook’s goals sounded highly ambitious, the company has already laid a solid foundation to successfully execute their plan. At the heart of it all, Zuckerberg’s message revolved around the connectivity of the planet and bringing people together one by one.
Now that the speculation of what might be at F8 is no longer, let’s jump into the 10 top announcements and new Facebook features we can all expect moving forward. We’d also love to share what that will mean for you as marketers and for your business.
Let’s go!
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1. Messenger Platform

As was highly anticipated leading up to the conference, Facebook announced at F8 that it has opened up Messenger Platform bots to all businesses. Or, as The Next Web called them, “virtual assistants.”
Messenger bots will give businesses the opportunity to connect with customers in new and unique ways with services from subscription automation to customized communications to e-commerce purchases. “I can guarantee you you’ll spend way more money than you want on this,” joked VP of Products David Marcus. “It’s very addicting.”
Facebook, Messenger, Facebook Messenger, Messenger Bots

What this means for marketers

Messenger bots will open up an entirely new way for users to connect with businesses and brands in avenues that were previously unavailable. Essentially, it’s going to fundamentally change the way we share and interact with social media. And given the 900M monthly users that Messenger currently boasts (that number growing every day), we are seeing a monumental shift from “public” to “private” social media right before our eyes.
Facebook mentioned that all businesses and developers will gain access to documentation and best practices around building their own bots for Messenger. If building bots is outside the scope of your business’ capabilities, Facebook will also be offering a list of “bot partners” along with their sophisticated bot engine.

2. Live API

Leading up to F8, it was no secret that Facebook was placing a huge emphasis on the importance of video on social media. That combined with Facebook’s effort to create immersive experiences for users, the announcement of the new “Facebook Live API” was welcomed by developers with open arms.
Live API offers “a new way for developers and publishers to join forces to build immersive and interactive live video experiences on Facebook.” In other words, businesses can now stream Facebook Live broadcasts from a variety of devices and setups, advancing previous notions of live video from personal phones alone.
Facebook Live, Live API, Drone Live, Mark Zuckerberg

What this means for marketers

Facebook’s video views and engagement are off the charts. In January 2016, Zuckerberg stated that users are watching more than 100 million hours of video per day on Facebook, with that number rising by the day. Marketers can expect Live video to be the #1 priority in the Facebook algorithm.
We’re also going to see some awesome things come from this API. Previously, users had to have a smartphone in order to live stream, but now brands’ options are limitless. Companies that jump on the trend early and figure out new and exciting ways to “go Live” will rise to the top of feeds everywhere.

3. Video Discovery

Just prior to F8 2016, Facebook launched a brand new mobile video browsing hub and video search engine on mobile devices making it easier for users to browse top videos as well as videos from their friends and family. They also integrated Live videos directly into the Facebook Search tab so that users can view Live clips in relation to trending news and topics.
There is an apparent push to be the leader in content discovery and distribution and not simply a channel where users happen to stumble across great content. Video gives users the opportunity to access real, authentic content from anywhere they are with easy-to-use search and share features.
Facebook, Video Hub, Video Search, Facebook Live, Facebook Video

What this means for marketers

For Facebook, becoming a content leader and driving people to watch more videos isn’t their only goal. They also are placing a huge emphasis on users sharing more video content as well. As The Information reports, Facebook is struggling to stop a decline in “original” sharing. While users are sharing news stories, they’re posting less and less content from their own lives.
The numbers were particularly true for users under the age of 30. Marketers can expect Facebook to gain a share of users back from Snapchat (the fastest-growing video sharing platform) as Live becomes more and more prevalent on social. We encourage marketers to experiment with Live as soon and as often as possible.

4. Profile Expression Kit

In 2015, Facebook launched profile videos which allow users to take or upload a video of up to 7 seconds to use as your profile video. Profile videos appear at the top your profile just like a profile picture.
Currently in closed Beta, Facebook’s Profile Expression Kit currently supports six apps: Boomerang by Instagram, Lollicam, BeautyPlus, Cinemagraph Pro by Flixel, Lollicam, MSQRD, and Vine.
Facebook Expression Kit, Facebook Profile, Facebook

What this means for marketers

Facebook’s Profile Expression Kit will be a great opportunity for businesses to bring their profile picture to life and show off their personality. Marketers can think of the kit as yet another way to connect with audience members in an authentic way. Those that do will stand out from the rest.
For apps that incorporate the Profile Expression Kit, it will allow users to upload the videos they take using that app directly to their profile picture in a few simple clicks. For those app developers, they will enjoy the attribution in the Facebook news feed… A win-win!

5. Virtual Reality

One announcement that had the crowd excited at F8 was Facebook’s unveiling of their professional-grade 360-degree video camera to film virtual reality (VR) footage. The Surround 360 contains 17 cameras and costs a whopping $30,000 to build.
For personal VR devices, Facebook CTO Mike Schroepfer gave audience members a live and quite amazing demonstration of Oculus Rift. Facebook is calling this technology “social VR” – connecting two or more people in a virtual world. “Proximity would no longer determine who you spend your time with,” explained Yaser Sheikh, head of Oculus research.

Facebook, Virtual Reality, VR, Oculus Rift

What this means for marketers

Virtual reality is still very much a niche market. Technology is expensive and the computing power needed to create and run full 360 videos is massive. So for the time being, VR is limited to big-budget businesses willing to pay to tap into the VR trend.
Marketers can keep their eye on the development of personal VR devices and production techniques. Creating 360 videos is a top priority for many tech companies, and so we wouldn’t be surprised to see the rapid development of affordable and more efficient devices.

6. Quote sharing

Have you ever had any trouble when trying to share a specific quote from an article or book from a mobile device? I know I have! Facebook’s new Quote Sharing feature aims to make it extremely easy to share quotes and even add your own thoughts or comments before you share to Facebook.
As you may have guessed from the feature name, Quote Sharing will help users share quotes or lines or text directly from an article, book, or app to Facebook. Facebook is again showing an acute focus on user experience within their mobile platforms.
Facebook, Facebook Quote Sharing, Quote Sharing

What this means for marketers

Publishers will now have the access to a tool that lets them build share quote buttons directly into their web pages and apps. Which of course could potentially mean more sharing of their content on Facebook simply because the user experience is much smoother.
It’s a simple feature, but a feature that represents a brand new way for people to snag their favorite pieces from articles and post them to Facebook – All while driving more traffic back to the publishing website.

7. Save button

Imagine the awesome features of Pocket, but specifically for Facebook. Facebook’s new “Save” button is now open for use and allows users to save things they find across the Web – like a new outfit or a Buffer blog post (!) – and save them for viewing later.
Like other platforms that offer this same service, Facebook confirms that you’ll be able to view saved links later from any device. Those familiar with the Facebook “Save” button will be pleasantly surprised that it works seamlessly across the web.
Facebook, Save Button, Facebook Save

What this means for marketers

Although savings links isn’t a revolutionary product feature for marketers, we’ll be keeping an eye on the Facebook “Save” button in terms of engagement, link tracking, and post success. With Facebook moving to a focus on Instant Articles, it will be interesting to see how post analytics are integrated together.
Businesses that measure the amount of “Saved” articles they are receiving on Facebook will get a good idea of what’s working and what’s not. This can help guide strategies and formulate post or content ideas for the future.

8. Account Kit

Account Kit helps developers to grow their apps by giving people a choice to sign in with their phone number or email address without the need for a password.
account-kit

What this means for marketers

People can use Account Kit without sharing any information from their Facebook profile—they don’t even need a Facebook account to use it. By removing these major barriers to entry, Account Kit could help marketers to increase sign-ups and expand your audience.
One early success story for Account Kit is Saavn, a music streaming app, which saw over half a million registered phone number users and a 33% increase in daily new registrants within the first two months after integrating Account Kit phone number login.

9. Instant Articles

Though they have been around since May 2015, Instant Articles were opened up to all publishers of any size on April 12 at F8.
Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles – which Facebook say can take up to 8 seconds to load. Instant Articles provides a whole host of interactive features that help stories come to life on mobile, including auto-play video and tap-to-zoom image galleries.

instant-articles

What this means for marketers

Instant Articles could be an excellent way to extend the reach of your blog content and generate more engagement on Facebook. As a starter, the early stats Facebook released alonsgide the annoucemnet look encouraging:
  • Instant Articles received 20% more clicks than mobile web articles from the News Feed
  • Once someone clicks on an Instant Article, they’re 70% less likely to abandon the article before reading
  • They are shared 30% more than mobile web articles on average

10. Crossposted video

To simplify posting video, Facebook launched a new way for publishers to crosspost videos easily within and across Pages owned by the same Business Manager account. Page owners can now give other Pages in their Business Manager permission to reuse a video and also create new posts with a previously uploaded video without having to re-upload it.
crosspost-video

What this means for marketers

Video has been a huge focus for marketers on Facebook over recent years. And with many brands creating multiple Pages to engage different audiences, often the same videos are reused across different posts and Pages. This feature will simplify the video sharing process for many marketers and also make it easier to track performance across multiple pages.
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