Facebook to Launch Video Ads in News Feed!
Facebook is gearing and constantly stepping into transmogrification is stepping ahead with news after a fantastic filter feed
move. There is news that auto play videos ads may be soon introducing
in the Facebook news feed according to AdAge. Firstly these ads will be
targeting desktop and later the company is planning to launch it for
mobiles and other accessories. As per AdAge an add will not last for
more than 15 seconds. They may be pop up versions of ads or opening in
different window.
Why Facebook planning to introduce video ads
Advertisers really need a rich media, a bigger
picture and an engaging advertising experience; historically it is not
fair enough with the traditional picture, so Facebook
is providing a bigger picture for advertisers to deliver much more
engaging advertising experience. Facebook’s goal is to attract
advertisers that would normally buy TV ads, according to AdAge. This
well known social network site already has ads on the side bar of sides
which don’t have auto play and don’t expand or pop up.
Authenticity Of This News
The VP of Facebook , David Fischer accepts that auto
play ads might be distracting and irritating but they are sure to deal
with this problem easily. At Wednesday’s Future of Media Keynote with
Fisher, Fortune magazine’s senior editor at large Adam Lashinsky opened
the conversation about video ads saying, Wall Street is clamoring for
them. Fischer explained they already exist in one form. Marketing people
will be allowed to post video ads and then they will be paying so that
they can be seen by other people.
What Would Be The Reaction Of Users About It?
Yes off course users must be shocked about this news
as they soon will be having very irritating stuff on the social network
site they love most. May be many users of Facebook will start hating
Facebook due to these auto play adds on or might even possible that
Facebook brings something charming in this as always it has kept its
reputation. But since the transformation and invention of feeds filter
and redesign an extra sub category is added, Facebook users may be able to tolerate various types of video promotions.
Can Facebook go on with this idea without losing the love of its users?
According to Fischer ,Facebook’s VP of Business and
Marketing Relationships, business runs on risk and there are always
destructive and distracting experiences however keeping the trust of
their users they have tried their best to keep the balance between user
experience and advertiser experience. That is reason this has yet not
launched unless Facebook finds itself fully satisfied with the way they
will going to implement this. Facebook is even helping the advertisers
to find out ways in which they can make a comprehensive link between TV
commercials and video ads on Facebook. Obviously no one would be
willingly clicking the ads but if starts automatically and immediately
grasp the interest of the viewer then it will be cool.
That might be justified for Facebook to steal the
business from TV without viewers will, but that’s how the market rolls.
Facebook needs money to operate but some will still complain. Like it or
not, advertising is the life-blood that keeps the consumer Internet
free.
Whether these video ads will boost the audience or
damage reputations depends on the situation. What do you think once you
log into the account and at the background the ads played automatically,
will it be irritating or you will enjoy? Leave and share what you think
of this new feed.