Top Facebook Features To Help Marketers In Their Online Campaigns
Facebook is a very powerful tool. It can
really prove to be the keystone to your online success. If you have a
business, such as a brand selling cosmetics, or merely just a blog,
chances are that you are marketing it through social media networks.
Facebook is the largest such social network around. and provides a lot
of features for marketers. It’s true that a lot of people use social
media management systems to manage their profiles / pages. But unless
you don’t have a grasp on what features you have at hand, you won’t be
very successful.
Here are some features that I have come
to know about through reading or exploring available features myself in
page settings. And I am surprised that many people don’t know about
them. So here goes.
Page Moderation
Isn’t it just irritating when people
start arguing and using vulgar language in their comments on your wall?
You then have to delete the offensive comments individually, which can
be time-consuming and irritating.
A better approach would be to use the
Moderation Blacklist from settings. It is simple, and effective. All you
have to do is, enter a list of bad words you want to ban from your
wall. Those words won’t appear again. If you select a Profanity
Blacklist, commonly used ‘bad terms’ will be added to the Moderation
Blacklist, depending upon the type of Profanity Blacklist you chose.
Targeting a specific demographic of audience
If you have a large business with
demographically varied audience, then you must take a look at this. It’s
a very powerful feature that allows you to publish content to only a
specific type of audience. For example you could send out
a targeted message to people who speak a certain language, let say
French. Similarly, you can inform only the female audience about a
certain beauty product, or you can make available some content to only
those above a certain age.
This is a very powerful feature, as it
allows you to pin-point your marketing efforts to those who need a
certain product of yours the most. It will not display, let’s say, a
video that contains violence to audience below your specified age group,
such as below 18 etc. You can also send out different content for
different countries etc. You can find this option under the Manage tab
in Facebook’s Page admin panel.
Sending out news and updates
If you go into edit page/marketing, you
will find an option to send an update. This feature sends out updates to
all those who have liked your page. And it sends them individually, as a
private message. This feature is quite under-used,, but be careful not
to use it too often. People get irritated when they don’t want to see
their inbox being littered up.
Allowing people to tag themselves
Allowing people to tag themselves in your
photos is a great promotional trick. Of course you can tag them
yourself, but that won’t be desirable for some of them. Leave the option
free for anyone who wants to be associated with a great picture about
your business. That way, your business will get instant exposure when
people from your fans’ friend list check out your photo.
Linking to Twitter
Facebook allows you to link your Facebook
page with your Twitter account. This will enable you to publish updates
on both platforms automatically. But the post on Twitter will have a
link back to your Facebook page, which might not be exactly what you are
looking for. Although it still is a very useful feature.
Activity Log
The Activity Log is a record of all
interactions your fans have with your page. It also records updates from
your end, i.e. comments, questions etc. It works as an archive for all
your activity, which can tell you how well you have been following up
with your fans, and how good is their feedback.
Changing personal profiles to business pages
Although many businesses have made a
business page for their campaigns, there are a few small ones who
haven’t. Their owners originally started promoting their business
through their personal profiles, back when business pages were not
available. Personal pages don’t give a professional impression about
your business. Which is why you should use Facebook’s feature to migrate
from a personal profile to a business page.
