HootSuite Adds Additional Facebook Features to Dashboard to Simplify Demographic Targeting and Team Coordination
VANCOUVER, BRITISH COLUMBIA–(Marketwire – Nov. 13, 2012) - With
nearly 40% of HootSuite’s over 3 million daily messages being sent
through Facebook, HootSuite has added a string of new features to
enhance the control and monitoring powers. A total of six new or
enhanced features, available immediately to HootSuite users, have
increased the demographic targeting and messaging capabilities of team
members on Facebook, expanded the available analytics, and have made it
possible to search Facebook from within the dashboard, among other
functions. HootSuite has quickly become the leading social media
management tool for enterprise and is used today by leading brands such
as PepsiCo, McDonalds, Virgin and more.
New Features for HootSuite Enterprise Clients:
- Enhanced Demographic Targeting: Enterprise clients can now target Facebook users by Age, Gender, Interested In, Relationship Status, and Education.
- Geo-Fencing Profiles: Profile settings to Geo-Fence profiles. Create profiles for team members to limit the target audience of their posts by language and location for enhanced control and targeted messaging.
Additional New Features for all Users:
- Private Messages: Respond to fan follower private messages sent to Facebook pages, then track them easily. Expand private conversations within HootSuite streams to view the full thread.
- Facebook Search: Users can now search Facebook from the HootSuite dashboard.
- Facebook Stream real-time Likes and comments: Real-time monitoring of Likes and comments within the HootSuite dashboard.
- Event Streams: Create a stream of group events on HootSuite.
“With
features like Demographic Targeting and Geo-Fencing, more companies
than ever will be able to prioritize social on their home turf. These
functions are an extension of our effort to make HootSuite a truly
international service offering,” says Ryan Holmes,
CEO of HootSuite. “We take pride in listening to the requests of our
clients and these Facebook features are a prime example of the fruit of
that labour.”
Argentina’s Avatar Agency,
which controls the South American Facebook accounts of Audi, ESPN,
Coca-Cola and a number of other select clients, has been using
HootSuite’s new Demographic Targeting and Geo-Fencing features to great
success.
“With over 50 team members and 9 different teams
managing around 65 social profiles, we need to be able to control how
each of our community managers are posting to our clients’ Facebook
pages,” says Nadia Idiart, Community Manager Team Leader of the Avatar
Agency. “HootSuite’s new Geo-Fencing function meets those needs
perfectly, allowing us to coordinate our Facebook posts for specific
countries and languages throughout South America. Plus, the Demographic
Targeting functions ensure that these posts are reaching the client base
we want.”
HootSuite had also added five new Facebook Analytics Modules.
These modules allow Pro users and Enterprise clients to track their
reach and see who is talking about them by region and by demographic. It
also allows users to compare public pages by tracking Likes and those
“talking about” them and then comparing these figures to companies of
their choice.
HootSuite’s advanced Facebook functionality
makes utilizing the leading social media network a simple process for
any team members. Customizing, uploading, searching, and measuring on
Facebook just got a massive upgrade from HootSuite.
About HootSuite
HootSuite
is a social media management system for businesses and organizations to
collaboratively execute campaigns across multiple social networks from
one secure, web-based dashboard. Launch marketing campaigns, identify
and grow audience, and distribute targeted messages using HootSuite’s
unique social media dashboard. Streamline team workflow with scheduling
and assignment tools and reach audiences with geo-targeting
functionality. Invite multiple collaborators to manage social profiles
securely, plus provide custom reports using the comprehensive social
analytics tools for measurement. Key social network integrations include
Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social
content apps for YouTube, Instagram, Tumblr and more.