Top 6 Facebook Ads Optimization Tips To Spend Budget Wisely
Managing a profitable customer
relationship by fulfilling their needs while satisfying the goals and
objectives of your organization is what marketing is all about. What we
normally take as ‘promoting your product’, is one of the four pillars of
marketing, i.e. Product, Placement, Price, Promotion, but is also
generally the most important one as it allows you to gain people’s
conviction which, in a world of several competitors, is exactly what you
need to do. Facebook provides you with easy mechanisms to launch your advertisement campaigns
and hence, extract revenue from them.
However, easy as it may sound, it really isn’t; and that primarily would be because of your competitors who also happen to know this fact – plus, your poor campaign strategies also contribute a lot to your failure. But, if launched correctly, your ads can certainly fulfil your goals without a hassle. Let’s take a look at a few best Facebook ad optimization tips to help you launch a successful advertisement campaign on Facebook.
However, easy as it may sound, it really isn’t; and that primarily would be because of your competitors who also happen to know this fact – plus, your poor campaign strategies also contribute a lot to your failure. But, if launched correctly, your ads can certainly fulfil your goals without a hassle. Let’s take a look at a few best Facebook ad optimization tips to help you launch a successful advertisement campaign on Facebook.
1. Target your Audience wisely!
No matter how extraordinary your product
is, if you don’t target it at the right people, you are going nowhere
but down. Segmentation and targeting is the first step you need to take
when launching a promotional campaign. You need to make sure that your
ads reach only those people who might actually be interested in your
product. Wasting your money in showing the ads to uninterested people
and expecting a response is like burning your money thinking it wouldn’t
turn black.
Facebook has really nice and easy
interface where you can easily target the correct demographics for your
ad. Be very precise in targeting and don’t hesitate to shrink the number
of targets in the procedure. You ad will reach less number of people
but the ones it gets to will definitely be interested in it. The target
market you select should be feasible, productive and populated enough
to fulfill your goals.
2. Properly schedule your campaign:
On Facebook, you can set when, in a day,
your advertisement goes online. This surely is important as you
certainly cannot expect to be extracting revenue while your audience
sleeps. Plus, you need to make sure that your ad reaches the audience
exactly when he would need it. That’s THE rule in timing for maximizing
the profits since not all the hours of a day are the same. Facebook, by
not doing the value-based pricing for ads, makes it easy for you to
select the timings you want.
3. Know the budgeting rules:
Facebook definitely wants you to maximize
the bid amount to extract its’ maximum revenue but that is certainly
not feasible for you. However, deviating too much from the Facebook
suggested bid value will also adversely affect your campaign.
Surprisingly, the max bid value, affects your click-through rate (CTR).
If you set your bid value too low, Facebook will tend to show your ad to
those people in your target market who are 24/7 Facebook users so as to
get maximum user response but that is naturally not so since those
users, are too lazy to select your advertisement from the several other
ads they see all day long.
It is recommended that your bid size
should be the amount you easily can pay per click. Not the Facebook
suggested size, not a very low value, but an adequate amount which will
also not affect the CTR and will also land in your budget since you
ain’t got an infinite supply I’m sure.
4. Properly design your ad:
A precisely targeted ad is useless if
assisted with a bogus interface. Although Facebook doesn’t offer you
much design templates to use for your ad, what it offers is pretty much
what you need. The text and images you use, are severely important. You
also need to make sure that the text you write is tempting and popping
for the user that he just cannot resist to click on it. Plus, you should
be honest with the text you put there, for you don’t just need the
click, you need the buy. If you’ve put a false information on the ad,
consider your business done with. Also, create call to actions in your
ad, like ‘click here’ and ‘check it out’ to tempt the user.
Make sure that among the several ads that
are displayed at once to the user, your ad stands out and seems more
interactive and proper. You cannot simply ignore your competitors
efforts, rather work harder and better than them to steal their
customers as that is what the marketing business is all about. Use those
25 characters of the title, 90 characters of the body and that image
field in an effective manner since you are actually paying really hard
for displaying that and there naturally isn’t a room for mistakes.
5. Create Multiple Ads:
A bit difficult on the wallet it sounds,
but really productive in nature that is. Using just one ad on this huge
network is pointless. Create more ads each with a different target and
audience. You can also analyze in this way, for where the response is
good and where your future investments should be going. Using a
different image and text can be really powerful as the user will treat
your ad as a new one and will be tempted to check it out. So make sure
you run more than one campaigns for the same brand.
Using multiple ads helps you in engaging
with the audience in a multiple ways. Plus it helps you in understanding
the customer needs and wants which can help you in your next campaign.
6. Effectively Utilize the Facebook Ad Reports:
Launching your advertisement campaign the
proper way and then waiting for your business to boom is well, a too
good approach (Sarcasm). The Facebook Ad Reports give you detailed
information about your ads. You can check the CTR, the number of
impressions and a lot of other useful values from that page. These
reports are what tell you how your ad is performing and not that
increase in your revenue after launching the campaigns. Using these
reports you can actually maximize your profits as they make it evident
to you for what the people’s response to your ad is.
By properly understanding the reports,
you can determine for how, when and where the user is interacting with
your ad and with that found, you can make your targeting more simplified
and direct which will directly boost up your revenue, maximize your
profit, and enable you to achieve your goals and objectives – and that
is what marketing is majorly about, remember?
