Instagram offers a number of photographic filters that users can apply to their images:

• Normal: No filter applied.
• 1977: The increased exposure with a red tint gives the photograph a rosy, brighter, faded look.
• Amaro: Adds light to an image, with the focus on the centre
• Brannan: Increases contrast and exposure and adds a metallic tint.
• Earlybird: Gives photographs an older look with a sepia tint and warm temperature.
• Hefe: High contrast and saturation, with a similar effect to Lo-Fi but not quite as dramatic.
• Hudson: Creates an "icy" illusion with heightened shadows, cool tint and dodged center.
• Inkwell: Direct shift to black and white – no extra editing.
• Kelvin: Increases saturation and temperature to give it a radiant "glow"
• Lo-fi: Enriches color and adds strong shadows through the use of saturation and "warming" the temperature.
• Mayfair: Applies a warm pink tone, subtle vignetting to brighten the photograph center and a thin black border
• Nashville: Warms the temperature, lowers contrast and increases exposure to give a light "pink" tint – making it feel "nostalgic".
• Rise: Adds a "glow" to the image, with softer lighting of the subject.
• Sierra: Gives a faded, softer look.
• Sutro: Burns photo edges, increases highlights and shadows dramatically with a focus on purple and brown colors.
• Toaster: Ages the image by "burning" the centre and adds a dramatic vignette.
• Valencia: Fades the image by increasing exposure and warming the colors, to give it an antique feel
• Walden: Increases exposure and adds a yellow tint.
• Willow: A monochromatic filter with subtle purple tones and a translucent white border.
• X-Pro II: Increases color vibrancy with a golden tint, high contrast and slight vignette added to the edges.
• Slumber: Desaturates the image as well as adds haze for a retro, dreamy look – with an emphasis on blacks and blues.
• Cream: Adds a creamy look that both warms and cools the image.
• Ludwig: A slight hint of desaturation that also enhances light.
• Aden: This filter gives a blue/green natural look.
• Perpetua: Adding a pastel look, this filter is ideal for portraits.
• Clarendon: Intensifies shadows and brightens highlights. Originally released as a video-only filter.
• Gingham: Washes photos out. Gives a yellowish tone when used on dark photos or a brighter, dreamy look when used on light photos.
• Moon: Black and white version of Gingham, with slightly more intense shadows.
• Stinson: Subtle filter that brightens an image, washing out the colors slightly
• Crema: Vintage filter that desaturates images. Smooths and washes out skin tones.
• Lark: Desaturates reds while punching up blues and greens – brings landscapes to life.
• Reyes: Gives photos a dusty, vintage look.
• Juno: Tints cool tones green, makes warm tones pop and whites glow – for vibrant photos of people.

In February 2012, Instagram added a "Lux" filter, an effect that "lightens shadows, darkens highlights and increases contrast".
In December 2014, Slumber, Crema, Ludwig, Aden, and Perpetua were five new filters to be added to the Instagram filter family.